It may have once been a bit of a risk to open up a “trendy food” venture in a smaller Canadian city. However, with Millennials being either in the 30’s or tickling them, there is opportunity in the less populated demographics. The Moore’s law generation, is now looking to the simpler chaos of the suburbs and quiet countryside, but don’t want to forgo certain aspects of what city living has come to offer.
In major Canadian cities, vertical Turkish rotisseries have become a mouthwatering favourite – with something to offer even for vegetarians/vegans. Ordering is as quick as Subway, yet fresher and healthier; making this food a common choice, particularly among younger generations. North Bay isn’t exactly a rural village, but it also isn’t a large city by any means…
… they used to only have one döner joint, now they have two.
TAZA Berlin Döner (meaning “fresh” in Hindi), actually began as “Ziba” in Toronto. Shortly after Ziba opened another location in North Bay, the original founders decided to go new directions. This left the North Bay franchisees, with a location and some left over assets. Instead of closing, they decided to shift the entreprenurial vision and start their own Berlin-style döner.
I went through many logo ideas with this one, starting with a concept that was quite separated from the original Ziba approach…
… Along with some concepts similar in design to Ziba.
Finally settling with a design that is similar to Ziba’s feel, while still expressing some uniqueness…
